CANTON — The St. Lawrence County Historical Association (SLCHA) announced a rebranding initiative, and will now operate as The St. Lawrence County Center for History and Culture (SLCCHC), accompanied by a fresh logo.

The organization said the rebranding “illustrates a future-focused mission to serve as a dynamic center that promotes community engagement, inclusivity, and continued growth.

When the St. Lawrence County Historical Association was founded in 1947, it consisted of a small group of passionate St. Lawrence County residents and historians who desired to preserve the rich history and material culture of our region, a release said.

“Today, we continue to preserve and share the Silas Wright House, galleries, research room, hands-on Children’s Attic and our permanent collection of over 250,000 historic items related to St. Lawrence County,” officials said.”We are now more than an association of history enthusiasts. We are a regional resource to be celebrated as a dynamic cultural center, promoting community stewardship and engagement for all ages, striving to make history exciting, relevant, and fun for everyone.”

Accompanying the new name is a logo inspired by the Red Barn addition and North Country Folk Art.

“This fresh logo, designed by Valisha Arnold of Clever Toad Design, breathes new life into our organization and will help modernize and suffuse new life into our organization,” officials said.

“While our old name has served us for 77 years, our visitation and reach in Canton and beyond is changing. As we look ahead to the next 77 years, we believe that a new name and logo is necessary to encompass the ways in which we have grown and to ensure our relevancy well into the future,” the release said.

“Despite our name and logo undergoing a transformation, our core values remain steadfast. The St. Lawrence County Historical Association will continue to offer engaging exhibits and education programs along with engaging in seasonal outreach and multiple renovation and restoration projects. We are committed to fostering a deeper understanding and appreciation of history while empowering individuals to connect with St. Lawrence County and its community in meaningful ways,” officials said.