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Questions rebranding at Potsdam Central School

Posted 9/4/24

To the Editor:

Your article on PCS rebranding was interesting. It was nice to see that my 1964 PHS varsity letter is returning as the focus, particularly since I’ve seen a clear lack of …

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Questions rebranding at Potsdam Central School

Posted

To the Editor:

Your article on PCS rebranding was interesting. It was nice to see that my 1964 PHS varsity letter is returning as the focus, particularly since I’ve seen a clear lack of logo discipline in the school’s publications, decorations, uniforms, and apparel. 

However, when I returned to Potsdam after 50 years away, I was taken aback by the ascendency of the “Stoner Steve” cartoon character. Who thought that an image of what appears to be a coal miner (pickaxe, head light) represented the historic figures who carved building stone from open-pit quarries? 

I seriously doubt they went at the stone face with a pickaxe to break off random pieces, as they did in coal mining or tunnel building. Did no one consider historical validation in the selection of that logo? 

Donald A. Duncan
Potsdam