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Potsdam town contracting with media firm to create promo videos

Posted 2/24/24

POTSDAM — The town of Potsdam will be contracting with a media firm to create promotional video spots to post on the municipal website.

The town board approved the contract, as well as …

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Potsdam town contracting with media firm to create promo videos

Posted

POTSDAM — The town of Potsdam will be contracting with a media firm to create promotional video spots to post on the municipal website.

The town board approved the contract, as well as several other resolutions, at its regular meeting Feb. 6.

At the meeting, the board authorized Town Supervisor Marty Miller to execute a contract between the Town of Potsdam and CGI Digital to produce community showcase videos promoting Potsdam, at no cost to the Town of Potsdam per the terms of the agreement.

The firm will create four one-minute videos that the town can then post on its webpage.

“What I like about it is that we can work with them to craft it the way we want it, if we want it to be more about education, if we want it to be about healthy living, if we want it to be about economic development,” Town Supervisor Marty Miller told the board at the Feb. 6 meeting.

Miller said CGI Digital sells advertising spots to local businesses to create revenue to pay for the project. “That’s how it's beneficial to them,” Miller said. “It costs us zero.”

Other resolutions

The board also approved a resolution which temporarily closes all paved highways this spring in the Town of Potsdam to all vehicles having a gross weight in excess of five tons total. The roads will be restricted upon posting of signs announcing the weight limit and remain closed until removal of the signs.

Town board members also voted to authorize Town Clerk Cindy Golliber to advertise for bids to purchase a 2019 or newer 1500 4x4, gas engine pick-up truck.  

Bids were to be accepted at the Town Clerk’s Office, until Feb. 15 and opened at that time for review.

Miller was also authorized by the board to execute a contract between the Town of Potsdam and the St. Lawrence County Arts Council for support of the Ives Park Concert Series (August 2024) in the amount of $2,500, with funds to be paid from the Recreation A7140.4 account.

Finally, the board agreed to hire Karen McAllister, former deputy clerk, to work as a fill-in deputy clerk for $25 per hour from Feb. 20 to 21.