In 90 days New York State residents over the age of 21 will be able to purchase New York State produced spirits, ciders and mead and have it sent directly to their homes.

Governor Kathy Hochul signed the legislation August 19, a move that her office says will open "significant opportunities for the state’s growing craft beverage industry by providing a vital market expansion tool."

“New York’s craft manufacturers create distinctive, world-class products that deserve a broader audience,” Governor Hochul said.

“This legislation levels the playing field, allowing these small producers to reach new markets and foster economic growth across the state. With this new law, we are ensuring that New York remains a national leader in craft beverages, continuing to support our local businesses, tourism, and agriculture.”

State officials say the new legislation will afford local producers throughout the state a better opportunity to appeal directly to consumers. Smaller producers historically have struggled to gain access to larger, traditional wholesale distribution opportunities, which in turn means that those producers typically have a much smaller market share.

"Direct-to-consumer shipping offers an essential new outlet for these smaller producers, enabling them to build brand loyalty by connecting directly with consumers who want to enjoy the unique products that define New York’s craft beverage industry. For consumers, the new law means greater access to high-quality New York-made products, driving demand for the state's craft beverages both locally and nationally," state officials said.

New York is home to the largest number of craft ciders in the nation and remains the second largest home base for distilleries, officials said.

The legislation comes to fruition after years of lobbying by New York spirit and cider producers who have advocated for the same opportunities as wine manufacturers.

New York Farm Bureau President David Fisher, of Madrid, also touched on the landmark legislation.

“We are excited for our farm distillers and farm cideries who will now be able to expand their market by shipping their products directly to consumers. This is a lifeline for many struggling distilleries and cideries throughout the state. This will help strengthen the fruit, grain and potato industry in New York and is a huge win for agriculture," Fisher said.

The move is sure to have an impact on many area liquor stores, many of which carry a number of New York ciders, sprits and meads.

During the COVID-19 pandemic, New York craft manufacturers of spirits and cider were granted temporary DTC shipping privileges to help them survive the economic downturn. This temporary measure proved highly successful, with no recorded violations, demonstrating that direct shipping can be done safely and responsibly. The new law permanently codifies this privilege, allowing small craft manufacturers to continue growing their businesses by reaching customers both within and outside of New York.

State officials said the legislation further builds upon Governor Hochul’s efforts to modernize New York’s Alcoholic Beverage Control laws, including creating temporary permits to get new manufacturers open quickly, adding spirits, in addition to beer and wine at one day special events, expanding outdoor dining, and extending drinks-to-go.