Shelyn Peets

MASSENA -- I’m Shelyn Peets, and Simplicity Boutique is my happy place.

You’ll find us at 51 Main Street in downtown Massena — a women’s boutique built around one simple idea: every woman deserves to feel comfortable, confident, and beautiful in what she wears.

We carry stylish, comfortable women’s clothing — tops, sweaters, cardigans, denim, dresses, and more.

You’ll also find jewelry and accessories, plus a gift section full of local favorites: handmade candles and soaps, bath products, exclusive handmade Massena, St. Lawrence, and New York merchandise.

We carry recognizable brands such as Pura Vida, Natural Life, Puppie Love, Judy Blue, and Comfrt.

Personal shopping is always available, and if you can’t make it downtown, you can shop online at www.simplicitybyshelyn.com — we ship anywhere in the US and local pickup is always free.

I’m a lifelong Massena resident. I spent more than 30 years working for the State of New York, the last 26 of them right here in Massena at the local mental health clinic.

In addition, I participate in many committees to help improve Massena.

My husband Darren and I raised our four children here, and this community has given our family so much.

Opening a shop on Main Street was my way of giving something back — and of helping bring life back to the heart of our downtown.

That commitment goes beyond the shop. I serve as a Village Trustee, where I lead Economic Development and sit on the Downtown Revitalization Initiative Committee.

In 2023, I organized a downtown sidewalk sale and launched Fall Fest – Pumpkinpalooza, which has become an annual event and initially raised over $20,000 towards the restoration of the Massena Schine Theatre.

My philosophy is simple: Community Over Competition. When local businesses lift each other up, everybody wins.

If you haven’t stopped in yet, come say hello.

Try something on, browse the gift section, and let me or one of my team members help you find something you love.

We’re open Monday through Friday 11 to 5 and Saturday 10 to 3.

You can reach us at (315) 705-7902 or www.simplicitybyshelyn.com.