POTSDAM — The familiar sound of ringing bells and the sight of The Salvation Army’s red kettles will soon return to Potsdam and surrounding areas.

Beginning Nov. 1, kettles will appear at IGA. From Nov. 15 through Dec. 24, volunteers will also be stationed at Walmart and Price Chopper.

This year, the Salvation Army Potsdam Service Unit is facing a critical need for volunteers to help ring bells and support neighbors in need. With the rising cost of groceries, rent, utilities, fuel, and school supplies, more local families than ever will rely on the Army’s assistance this holiday season.

“Every dollar placed in a Red Kettle stays right here in our community,” said Maj. Bill Lynch, service unit Red Kettle coordinator for the Salvation Army Potsdam Service Unit. “When you give, you help feed the hungry, provide warm clothing, and support families struggling to make ends meet.”

The Red Kettle campaign, a tradition that began in 1891 with Capt. Joseph McFee in San Francisco, remains one of the most recognized and impactful charitable efforts worldwide. Funds raised locally support vital programs year-round, including food and clothing assistance, youth and senior outreach, veteran support, and emergency relief.

Maj. Lynch encourages individuals, families, churches, schools, civic groups, and businesses to sign up for a few hours of bell-ringing. “It’s a wonderful way to share the spirit of Christmas, teach children about caring for others, and make a real difference right here at home,” he said.

To volunteer, call or text Maj. Bill Lynch at (585) 362-7686, or email papabilllynch@gmail.com