Potsdam Food Co-op unveils new brand, facilities
Monday, November 4, 2019 - 10:23 am

As the local harvest rolls in the Potsdam Food Co-op is proud to announce a new logo and a series of upgrades to the store on Elm Street. A community owned grocery rooted in the North Country since 1973, the Potsdam Food Co-op offers a wide selection of local, organic, and bulk foods. The Co-op also operates a bakery in the old carriage house, providing the store with fresh bread, hot soups, and grab and go deli options.

A series of renovations to the Co-op bakery (and it’s unique wood-fired oven) took place over the summer, led by kitchen manager Beckie Hart. Co-op baked bread and rolls are proudly served by 1844 House, Jake’s on the Water, and Big Spoon Kitchen. Available in the store everyday, Co-op made products can also be found at Nature’s Storehouse in Canton, Chip’s Place in Hannawa, Martin’s Farmstand, and on the campuses of St. Lawrence and Clarkson Universities. Special orders for pick up are welcome with a minimum 48 hour notice.

Renovations to the retail space were led by operations manager Andy Peet and include nearly 200 new bulk food fixtures, two custom produce tables made by local Rock Maple Builders, along with an energy efficient new refrigerator. These upgrades increase zero-waste bulk options, expand the local produce selection, and offer a more open floor plan for customers. The refrigerator was received from the Health Initiative’s Creating Healthy Schools and Communities Project, which is funded by the New York State Department of Health.

Capping a season of changes, the Co-op unveiled a new logo designed by marketing manager Ryan Meashaw. The rebrand features an update to the Co-op’s classic wheat motif with bright colors and contemporary design elements. The new logo can be seen on the repainted sign on Elm Street and on store signs and labels. The changes in style reflect the Co-op’s embrace of the modern local food movement while paying homage to Co-op history. Updates to the website and marketing materials are also underway.

The Co-op looks forward to serving the community for years to come with a comprehensive selection of locally produced foods, a wide array of zero-waste options, and specialty items you won’t find anywhere else. In addition to supplying home cooks, the Co-op is a great place to pick up a meal, offering diverse deli options and fine baked goods from the only wood oven this side of the Adirondacks. Thank you to our amazing customers and thanks to the member-owners and dedicated employees who made this vision a reality.

The Potsdam Food Co-op is located at 24 Elm Street and open every day from 8 a.m. to 7 p.m. We are a member-owned cooperative where everyone is welcome to shop and anyone is welcome to join. Committed to serving the North Country since 1973 with an emphasis on local, organic, and bulk foods. For more information call the store at 315-265-4630, check out potsdamcoop.com, and follow us on social media.

Lee Van de Water, general manager

Potsdam Food Co-op