POTSDAM -- The Potsdam Food Co-op, 24 Elm St., has unveiled a new logo and a slate of upgrades designed to improve the shopping experience.

Improvements to the food production facilities led by Kitchen Manager Beckie Hart included renovation of the Co-op’s unique wood-fired oven. Co-op bread and rolls are also served by 1844 House and Jake’s on the Water restaurants. Co-op made products are also sold at Nature’s Storehouse in Canton, Chip’s Place in Hannawa, and at St. Lawrence and Clarkson universities.

In-store renovations overseen by Operations Manager Andy Peet included nearly 200 new bulk food fixtures, two wooden produce tables made by local Rock Maple Builders, and an efficient refrigerator showcasing local dairy products and plant-based alternatives. The refrigerator was received from the Health Initiative’s “Creating Healthy Schools and Communities Project,” funded by the state Department of Health.

The Co-op has also debuted a new logo and sign designed by Marketing Manager Ryan Meashaw. The rebrand features an update to the Co-op’s classic wheat motif with bright colors and contemporary design elements. Updates to the Co-op website and marketing materials are also underway.

The member-owned grocery store sells a wide selection of local, organic and bulk products. The Co-op is committed to environmental sustainability and providing natural and organic foods from local and regional growers and producers. The store also sells gluten-free, dairy-free and plant-based foods.

The Co-op is open daily from 8 a.m. to 7 p.m. and the public is welcome. For more information call 315-265-4630, or visit www.PotsdamCoop.com, Facebook or Instagram.