Potsdam students to attend National Association of Music Merchants show in California
Friday, January 10, 2014 - 8:54 am

SUNY Potsdam interns at the 2013 NAMM Show, pose with NAMM President and CEO Joe Lamond. Clockwise, from top left: Jon Giroux, Kevin Brady, Kyle Sherlock, Joe Van Ullen, Tom Killourhy, David Bojanowski, Dan Lamancuso, Sarah McCann, Samantha Willert, Emma Fillman, Joe Lamond, Austin Lamarche, Hallie Hugues, Becky Dolan and Michelle Riggi.

POTSDAM -- Nineteen students SUNY Potsdam students are attending the 2014 National Association of Music Merchants (NAMM) Show in Anaheim, Calif., this month.

Accompanied by faculty from Crane School of Music, the students will work directly with some leading companies in the music industry. The trip is part of an internship program organized by the Crane Institute for Music Business and Entrepreneurship.

"This is a phenomenal experience for our students. It's life-changing," Carol "Kickie" Britt, director of the Crane’s Music Business and Entrepreneurship said. "Our students make connections and work with professionals in a way that they would have no other opportunity to do. A significant number of them go on to find employment in the industry."

The NAMM Show is the world's leading trade event for the music products industry. The 2014 NAMM Show will gather 95,000 members of the music product industry from around the world to preview new products from 5,000 brands across every category from Jan. 23 to Jan. 26. The SUNY Potsdam students will participate in professional development and have access to more than 1,400 exhibits at the show.

"This is not fetching coffee for someone. At the NAMM Show, none of our students are asked to do anything that the other employees of the company are not doing. By the end of the show, you can't tell our students from the employees of the companies," Britt said.

The Crane Institute for Music Business and Entrepreneurship will sponsor the fifth annual Sandy Feldstein Industry Roundtable on Saturday, Jan. 25 at 4 p.m. in the Anaheim Hilton. The Roundtable will again be hosted by NAMM President and CEO Joe Lamond, and will focus on how young people may best prepare and present themselves for employment in the music industry.

The panelists are four leaders representing a variety of aspects of the music industry:

Sammy Ash, Chief Operating Officer, Sam Ash Music Company

Billy Cuthrell, founder and owner, Progressive Music Center

Mary Luehrsen, Director of Public Affairs and Government Relations, NAMM

David Via, Vice President of Sales and Marketing, D'Addario