POTSDAM – There was no clear winner in the Potsdam Chamber of Commerce’s “Design the Sign” contest, so they will be working on branding and identity-building ideas before they ask for more “Welcome” sign designs.
Three designs for new “Welcome to Potsdam” signs were chosen as finalists, and community members got a chance to comment on them at Summer Festival.
“There was no clear cut winner or choice,” said Chamber Executive Director Marylee Ballou. “Each design had their supporters.”
They went through the public’s comments and sought input from some Village of Potsdam’s Comprehensive Plan and Downtown/Riverfront Revitalization Plan committee members, but none of the three designs caught on.
“No one ran away with it. Different aspects appealed to different people,” Ballou said.
In recognition of being chosen as a finalist, the chamber will award each of the three designers a $25 Potsdam Chamber Gift Certificate.
“We hope they all are willing to participate when we reach the design stage again,” Ballou said.
In the meantime the chamber will work on the look of the base for the five signs, which will incorporate Potsdam sandstone.