POTSDAM -- The fourth annual “Forever Wired Conference” is set for Friday, Sept. 28 from 11:30 a.m. to 2:30 p.m. at Clarkson University.

The conference will offer discussions geared toward assisting local businesses in improving efficiency, sustainability, and profitability through technology.

The conference will begin with a lunch and a keynote speech.

The focus of this year's conference is on the state of broadband in the Adirondack North Country and the progress made in generating greater awareness and economic opportunities.

"Broadband is now being installed and delivered in the Adirondack North Country and the effects are enormous," said Clarkson President Anthony Collins. "But now that broadband is here, our businesses need to work to adopt it because in today's global economy if you are not connected, you are not in the game. It really makes no sense that other countries can be ahead of us on this."

A 1 p.m. panel discussion with Q&A will include several professionals from the greater Adirondack region who have leveraged broadband connectivity into successful business models. These individuals will discuss future challenges faced in northern New York, and several strategies and policies that may be used to face them.

Attendees will have the opportunity to discuss responsible and sustainable economic growth in the Adirondack region.

Professionals and organizations are invited to set up promotional displays at the conference.

Free one-on-one consultations with experts are also available upon request.

For more information on the Adirondack Initiative for Wired Work, or to register for the Forever Wired Conference, go to http://www.clarkson.edu/adk, e-mail foreverwired@clarkson.edu or call 268-4483.