Canton-Potsdam Hospital adds new vice president of strategic planning, business development
Monday, November 5, 2012 - 2:38 pm

POTSDAM -- Canton-Potsdam Hospital has added to its senior leadership team Vice President of Strategic Planning and Business Development David Bender.

Bender’s job will be to help the hospital develop, analyze, and implement core goals that all hospitals must achieve to thrive in today’s rapidly evolving healthcare environment.

In the hospital’s estimation, Bender’s experience with physician practices will aid him in his oversight of the hospital’s Physician Practice Management Department and in managing what they are calling “onboarding,” or acclimatizing service providers to their new roles.

He will also be involved with the “creation of an improved operating model and construction of state-of-the-art facilities for the Hospital’s growing medical staff,” a statement from CPH said.

Bender will also help to establish an improved system of decision making and implementation.

“When there was an opportunity to recruit someone with healthcare administration, strategic planning and business development experience with a broad national perspective and experiences, we took advantage of it,” said CPH President and CEO David B. Acker.

“For a number of years, Mr. Bender [The Lewin Group] has been providing strategic guidance to our Hospital and I am confident that his knowledge and experience will complement our professional staff and help the Hospital achieve its vision of providing the best possible healthcare to the residents of our region.”

Bender comes to CPH from OptumInsight’s operations in “accountable care solutions,” a phrase that seems to mean the focused promotion of cost-effective medical care.

He was also vice president of OptumInsight/Ingenix Consulting’s Strategy and Governance Practice, where he led “strategy projects” for independent hospitals, large hospital systems, and physician practices.

Bender led the “provider practice” at The Lewin Group, now a subsidiary of OptumInsight. In this role, he was responsible for the group’s planning, financial projections, and planning of medical staff development for several not-for-profit and county-owned organizations.

Bender was a principal in Ernst and Young’s Health Sciences Advisory Services Practice, where he led the health care provider strategy and market planning services including growth plans in oncology, orthopedics, cardiology, and behavioral health services.

Before joining Ernst and Young, he was the vice president for planning and marketing at North Charles Hospital in Baltimore, Md., a 215-bed community hospital, where he was instrumental in the initiation of an outpatient primary care center, emergency services development and later expansion, and ophthalmology center of excellence development, a statement from the hospital said.