During a time when blood supplies normally drop, the American Red Cross is asking eligible donors in St. Lawrence County to help hospital patients by giving a blood or platelet donation.

"It’s a gift that doesn’t cost a thing and can help save lives," the Red Cross said in a prepared statement.

Blood donors of all types, particularly O negative, A negative and B negative, and platelet donors are urged to make a donation to help ensure patient needs can continue to be met this winter. In appreciation for making a lifesaving gift, presenting blood and platelet donors from Dec. 24 through Jan. 4 will receive a long-sleeve Red Cross T-shirt, while supplies last.

“Discover the true meaning of giving this holiday season by giving blood or platelets,” said Kay E. Schwartz, CEO of the Red Cross New York-Penn Blood Services Region. “Whether your donation goes to a premature baby with complications, a car accident victim, a child with cancer or another patient, you are giving the precious gift of life.”

Historically, winter is one of the most difficult times of year to collect enough blood and platelet to meet patient needs. Holiday activities make it difficult for many regular donors to make time to donate blood or platelets. Seasonal illnesses, like the flu, can cause some donors to become temporarily ineligible to donate, and winter weather can lead to canceled blood drives. Despite these challenges, patients still depend on lifesaving donations every day.

Eligible donors can schedule an appointment to give blood using the Blood Donor App, by visiting redcrossblood.org or by calling 1-800-733-2767. The Red Cross urges donors who have made a commitment to donate during the holiday period to keep their appointments. Each appointment kept, and each donation given, offers hope to a patient in need.