X

Stop buying into Black Friday hype, says Heuvelton resident

Posted 12/5/14

To the Editor: The Black Friday business seems to be just about the nastiest thing to be dropped on the buying public in years. It’s a marketing hype that has been so overused and over rated that …

This item is available in full to subscribers.

Please log in to continue

Log in

Stop buying into Black Friday hype, says Heuvelton resident

Posted

To the Editor:

The Black Friday business seems to be just about the nastiest thing to be dropped on the buying public in years.

It’s a marketing hype that has been so overused and over rated that it’s become meaningless anymore. Black Friday at one time held a very symbolic meaning for the theoretical day when everyone had paid their taxes and from that point until the rest of the fiscal year everything was a profit.

But the marketing hypers have bastardized it into a black day, week, month, or even periods of in between timings and all it means is a claim, true or not, is that they are having a regular old sale; it was thought to be a good marketing name to use until every advertiser in creation started to use the phrase and add their own definitions to it.

I tend to cringe every time I hear the word again. I can only imagine what they’ll do when the “White Sales” start up; I expect it’ll be hyped so badly it’s become useless at drawing people, just as has happened with “black”.

And the worst part is, almost to any single sale published, it is easier to find better prices at reliable businesses than it has ever been.

I have checked out about 20 items now and never found a single “black”-anything sale that wasn’t easily beat at other local, respected businesses. And it never seemed to take me more than a minute to find those better deals. Those folk must think we’re really naive I guess.

I’ll stick to my Netflix and other video on demand services where the news channels are free, and not full of advertising lunacy, thank you.

Tom Rivet`

Heuvelton