LAKE CLEAR -- A Nov. 13 workshop will assist business owners looking to get into what event organizers are calling "wellness travel."

The panels will be held at the Lake Clear Lodge and Retreat at 10 a.m., with registration starting a half-hour earlier.

People partaking in "wellness travel" typically seek activities such as days at a spa, hiking, golfing, fly fishing, massages, yoga, etc.

Businesses can learn how to take advantage of new trends, how to brand to attract such tourists, plan development and marketing, according to a statement from the event's organizers.

“ ‘Growing Your Business in the Expanding Wellness Economy’ is part of an on-going effort to develop ourselves as a wellness travel destination and furthering our region as a ‘healing center,’” Down To Earth Therapeutics owner Marie McMahon said. “It can help our businesses and communities grow throughout the region no matter where they are located or how small they are.”

The event is being coordinated by a variety of organizations and businesses ranging from tourism, health, outdoor recreation, arts and culture to area colleges and wellness providers.

Advance registration is $35, which covers all workshops and lunch.

Info, sign-ups: www.adirondackspirit.org or (518) 354-0317.