MASSENA -- The St. Lawrence Centre Mall will hold a holiday parade to celebrate Santa’s arrival Saturday, Nov. 17 at 11 a.m.

Kids can participate in the parade, which begins with a character performance in the food court.

Santa will arrive with a surprise landing, and he and Toyland characters will parade to center court.

A traditional Christmas medley will follow, with a meet and greet for shoppers and their children to finish the event.