POTSDAM -- A new podcast started by Clarkson University professor Bela Musits will “give insight into how to build and grow a business in today’s global marketplace,” says a news release from the school.

“The Unconventional Path: Secrets to Igniting Your Business With Bela and Mike” aims “to capture and share the essence of how interesting people often take unconventional paths to build their business,” the release said.

Musits, in collaboration with Mike Wasserman, a former Clarkson professor and currently works as a professor of international management at the University of Applied Sciences in Münster, Germany, will speak with business founders about how they get their inspiration, drive, and persistence to start and grow their enterprise.

“In the podcast, we have conversations with successful entrepreneurs you have never heard of, who have built successful businesses you have never heard of,” Musits said in the release.

Musits said the concept of the podcast “is to look at successful entrepreneurs that a large percentage of the population can identify with. This also means talking to business owners from a variety of industries and who are at different stages in their business careers,” the school said.

“We want to cover a broad range of businesses. For example, one podcast that we have is with a person who runs a marketing firm, another one is a technology company, and another podcast is with a person who runs a financial services business,” Musits said in the release. “The other thing we are looking at is taking people who are later in life and are doing this as a career change.”

The Unconventional Path will be released twice per month. Each episode will be 40 to 50 minutes long. In that time, Musits and Wasserman will give listeners a brief introduction to the topic, followed by the interview, with a five to 10 minute summary at the end.

The podcast can be found on iTunes, Spotify, Stitcher and Google Play. To offer suggestions or comments about the podcast, email them at bela.and.mike@gmail.com.