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Potsdam Chamber of Commerce named 2016 All Star Award winner by Constant Contact

Posted 4/12/17

POTSDAM -- The Potsdam Chamber of Commerce has been named a 2016 All Star Award winner by Constant Contact, part of the Endurance International Group Inc. “The annual award recognizes the most …

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Potsdam Chamber of Commerce named 2016 All Star Award winner by Constant Contact

Posted

POTSDAM -- The Potsdam Chamber of Commerce has been named a 2016 All Star Award winner by Constant Contact, part of the Endurance International Group Inc.

“The annual award recognizes the most successful 10 percent of Constant Contact’s customer base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year,” the chamber said in a news release.

“We’re happy to be recognized by Constant Contact for achieving strong marketing results and engaging with our members and the community. Constant Contact’s tools have helped us better manage our engagement with our membership, local municipality, and partner organizations,” Executive Director Marylee Ballou said in a prepared statement. “We will continue our weekly informative Eblast and hope to develop our relationship with our members with other periodic messages focused on topics of interest.”

Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2016:

• Level of engagement with email campaigns

• Open, bounce, and click-through rates

• Use of social sharing features

• Use of mailing list sign-up tools

• Use of reporting tools

“Email marketing continues to deliver the highest returns of any marketing channel. Yet its ability to engage customers, drive awareness, boost sales, and increase donations isn’t always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact.

“This year’s All Stars embody that balance and we laud the Potsdam Chamber’s with this All Star Award.”