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New marketing effort for North Country beef producers could increase price local farmers get

Posted 12/10/15

Groups of beef producers in the North Country and central New York have united in a cooperative marketing effort to build a reputation for quality and consistency that over time will increase price …

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New marketing effort for North Country beef producers could increase price local farmers get

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Groups of beef producers in the North Country and central New York have united in a cooperative marketing effort to build a reputation for quality and consistency that over time will increase price of their feeder cattle.

For the first time, they will jointly supply animals to the New York Feeder Calf Pool Sale.

The auction sale is scheduled for Dec. 16 at 3:30 p.m. at Empire Livestock in Dryden. The cattle will remain on farms until picked up by the buyer.

A feeder calf pool allows animals to be purchased sight unseen, based on grading and grouping by the USDA Agricultural Market Service into lots of similar animals. Levi Geyer of the USDA AMS provided the grading for the Dec. 16 sale. The animals are graded and remain on the farm until picked up at a centralized location by the buyer within seven days of the sale.

Working together to provide a large number of animals graded to USDA standards to the pool, the two groups of livestock producers build efficiency and strength in numbers given that individually several producers maintain small herds that cannot carry a sale on their own. according to a press release from Cornell Cooperative Extension.

To assure quality and consistency for buyers, the USDA Agricultural Marketing Service has developed three general characteristics for grading animals provided to the feeder calf pool, frame size, thickness and thriftiness. These feeder calf grades are accepted across the U.S. and allow cattle to be purchased sight unseen. Research on the prices of feeder cattle in New York State shows that local buyers have accepted these grades to determine fair market value and the price they will pay.

The cattle entered into the pool for Dec. 16 have all been vaccinated and boostered, treated for internal and external parasites and weaned for at least 30 days. The weight of the animals is estimated on the farm with final sale weight determined with certified scales on the day of pickup.

Marketing feeder cattle through this type of pool reduces stress on the cattle by minimizing the time spent in the marketing process and in transport, Cooperative Extension says. Cattle that are properly vaccinated, treated for internal and external parasites and weaned for an appropriate amount of time prior to the sale and transport remain healthier.

Vaccination program and sale sheets can be viewed at http://beefcattle.ansci.cornell.edu/ under Events and Programs.

For more information, contact Ron Kuck at 315-788-8450, rak76@cornell.edu.