Thursday, April 18, 2024 | St. Lawrence County, NY
MASSENA -- Yet another store in town is closing. Rue21, a clothing chain popular among teens, will shutter on an unspecified date. The store, located in the Harte Haven Plaza, is one of company's 400 …
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MASSENA -- Yet another store in town is closing.
Rue21, a clothing chain popular among teens, will shutter on an unspecified date.
The store, located in the Harte Haven Plaza, is one of company's 400 stores on the chopping block.
A public relations contact listed on the company's website deferred comment to a hired PR firm, KEKST Strategic Communications Counsel. Ethan Lyle, an associate with KEKST, indicated that the Massena store was targeted because it is "unprofitable."
“As part of our ongoing business transformation into a more cost efficient operator, we are closing unprofitable stores across our fleet in order to focus on our many hundreds of highly profitable locations. The exact number and timing of these closings will be determined in the coming weeks," Kest said in an emailed statement.
Lyle did not answer specific questions about the number of jobs at stake and any plans to offer the employees severance or positions elsewhere in the company.
