Extension to offer farmers pre-season market training in Canton March 23
Thursday, March 21, 2013 - 2:37 pm

CANTON -- Cornell Cooperative Extension associations of northern New York will offer pre-farmers’ market season training in Canton March 23 focusing on food safety and taking credit card purchases on smartphones.

Northern New York farmers have said they need to know more about marketing directly to consumers the things they grow, raise and make, whether they are trying to sell cheese, yogurt, vegetables, flowers, meat products or other value-added agriculture products.

“Educating farmers in the region about direct marketing creates opportunity for those individual farm businesses to profit and to potentially create jobs through expanding their production, processing and retailing capacity,” said organizer and Northern New York Regional and Local Foods Specialist Bernadette Logozar.

The session takes place at Cooperative Extension of St. Lawrence County Learning Farm on State Rt. 68 from 9:30 a.m. to 2 p.m. Saturday, March 23.

They will talk about food safety at direct market venues, including farmers’ markets farmstands, CSAs, and by direct delivery; plus Going Mobile: Using Smart Phones to Accept Credit Cards.

A $15 fee covers lunch and material.

Register with CCE St. Lawrence County at 379-9192.

Logozar notes that helping farmers and processors tap into consumer markets in the region supports a localized food economy that offers marketplace shoppers diverse product choices and benefits the local community.