Canton Small Business Development Center to offer series of e-commerce workshops for small businesses
Monday, February 20, 2012 - 2:42 pm

CANTON –The SUNY Canton Small Business Development Center is offering a series of presentations for businesspeople to learn about how e-commerce can boost their small businesses.

The E-Commerce Training Series is six sessions on specific strategies. Many will include hands-on training with various tools and resources under the direction of experts.

The E-Commerce Training Series begins with Internet Marketing 101 from 1 to 3:30 p.m. Wednesday, Feb. 29, presented by Kevin P. Schaffner of on such topics search engine marketing, pay-per-click advertising, search engine optimization, what to measure, and the convergence of search and social media.

Others in the series are:

• A Guide to Establishing your Business on the Internet, Friday, March 2, 9 a.m. to 1 p.m., resources available for creating a site, using social media to promote, selling products, PayPal, and more, presented by Matt Corey, North Country Library System.

• Information Security and PCI Compliance, Friday, March 9, 9 to 11 a.m., security for payments via the web, the Payment Card Industry Data Security Standard, presented by Jill VanHoesen, CIO, Johnson Newspaper Corp.

• Quick Response Codes, Friday, March 16, 9 to 11 a.m., QR or mobile barcodes can assist marketing by expanding your reach to digital consumers. Presented by Jill VanHoesen, including a webinar from Proforma Products.

• Social Networking, Friday, March 23, 9 a.m. to 1 p.m., Presented by Matt Corey, using Facebook, Twitter and LinkedIn to promote business; create an account or get help on an account you already have.

• Introduction to Facebook for Small Business, Friday, March 30, 9 a.m. to 1 p.m., presented by Matt Corey. Facebook, one of the more popular social networking sites, is where a user can create a business profile and build an online community among customers and potential customers.

All sessions are at SUNY Canton. Cost is $10 per session or $50 for all six. Pre-register, or get more information by calling 386-7312.

“We hope that small businesses will use this training to get up to speed on all aspects of e-commerce so they can implement or update their e-commerce strategies,” said SBDC Director, Dale Rice. “By utilizing web-based tools in today’s marketplace, small businesses have an opportunity to increase sales, create brand recognition and form unique connections with their customer base.”