Akwesasne's Western Door, Eastern Door and Bear's Den Trading Post updated and now re-branded 'Bear's Den'
Wednesday, May 30, 2012 - 6:28 am

AKWESASNE -- Tarbell Management Group is re-branding their convenience stores and fuel stations within Akwesasne.

As of June 1, all of TMG’s retail locations formerly known as Western Door, Eastern Door and Bear’s Den Trading Post will be re-branded as “Bear’s Den.”

Bear’s Den has been in the community since 1953 when their founder “Theresa Bear” first opened the two-pump Texaco gas station which started the Tarbells’ business over 59 years ago.

Bear’s Den has also devised a fresh logo based on the original logo.

The site formerly known as Western Door received a complete renovation, a larger 5,800 square foot store and added two franchises , Tim Hortons and Papa John’s.

The former Eastern Door site will receive new signage and a store reset with some added products.

The Bear’s Den, where it all started, will be undergoing a renovation with new colors, fresher look, a large floor space, and will be consolidating some gift shop items into the new store layout ,which will be completed this summer. This location will have a Tim Hortons self-service beverage kiosk, scheduled to go in during this summer’s renovation.

Bear’s Den will be celebrating all this Friday through Sunday, June 1-3, and all are welcome. Discounted prices, specials, samples, family fun and prizes will be going on throughout the weekend.

“It is great to see the name that my grandmother started over 59 years ago be branded at all of our locations. We are excited about all the new changes and future upgrades that all of our locations will be getting with the re-branding,” said Tarbell President and CEO Brandon Tarbell.